ACADEMY & COWORKING CLUBHOUSE
CRANS-MONTANA, SWITZERLAND
SOCIAL MEDIA COMPANY GUIDE BOOKLET
Is everyone in your company on the same page when it comes to Social Media? Does everyone have a consistent profile on LinkedIn? Are your employees protected from dangers of poaching?
This is produced for your employees and differs from the Strategy document as it offers hands-on tips and techniques to manage the various channels on a day-today basis. It will include a basic understanding of the objectives from the strategy, but only enough to educate the staff in understand the basic objectives and goals. A typical Social Media Company Guidelines booklet will cover:
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​Tips and general best practice for each channel
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How to use Social Media to boost promotional activities, increase word of mouth, make new contacts in the industry and find sales leads
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Social Media etiquette, language and engagement techniques
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How to boost personal LinkedIn profiles for searches
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How to handle customer service queries through Social Media
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Specific guidelines for the sales & PR team
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How to measure the effectiveness of the activities and ROI
Let's maximise your digital potential. Let's look at your opportunities. Let's get people buying.